Like a Friday night fish fry

or that first sip of an Old Fashioned at your favorite supper club or savoring that beer brat in the shadow of Lambeau Field. We believe in things that last. Things that matter. Like showing up when you say you will. Building something strong enough to hand down. Or keeping your word.

That’s the old-fashioned way. And that’s where our story begins.

We’ve seen what happens when legacy gets lost. When purpose gets replaced by profit. When people become numbers. But here’s the thing about folks raised on food on a stick at the State Fair, borrowed snowblowerss and squeaky cheese curds —you don’t just let something good slip away. Not without a fight. So we chose to hold tight to what mattered, and we knew it meant starting over.

We rallied as one, starting with Dustin Nelson, a former Army Infantry officer, always prepared to fight for what is right even when it is hard. Dustin White, not chasing contracts, but honoring commitments. Mel Russell, the steady voice of integrity, making sure our message stays true. Catherlina Klineschmid, keeping the culture’s heartbeat alive. Jordan Steinberg, where loyalty does not come easy but man does he have it down. And Matt Suson, a Marine who’s never just stood by when something worth protecting was at risk.

Old Fashioned Roofing is your local roofing company that wasn’t built to be the biggest in Wisconsin. Just the most trusted. The most honest. The most human. From your local business to your home. We cheerish every opportunity to prove that the old ways are still the preferred ways.

Welcome to Old Fashioned Roofing. Where a handshake still matters and your word still means something. Where we value every heartbeat and where the traditions that raised us will raise this company too.

You know, the Old Fashioned Way.